Trevor Gerszt

Trevor Gerszt has been passionate about gold since childhood. Growing up in South Africa, the world’s second largest gold producer, Gerszt spent his youth collecting gold coins. Surrounded by a family of experienced coin collectors, he gained valuable insight about the precious metal.

Is Gold Faking Us Out?

Friday, 03 August 2012
Published in From The CEO
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When you stare into the abyss, the abyss stares back at you.
-- Friedrich Nietzsche

What’s ailing gold? We’ve waited for so many months; have been so patient and believing. Read more...

Summer Fed Antics

Tuesday, 31 July 2012
Published in From The CEO
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As I write this, the Federal Reserve has just wrapped up the second day of its Federal Open Market Committee (FMOC) meeting.  Only God and Ben Bernanke knew how the carnival would ultimately shake out.  Depending on which pundit you consulted this morning, you were likely to get a different take on things.  Read more...

Waiting for the Fast and Furious Breakout

Sunday, 29 July 2012
Published in From The CEO
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Again, focus is back on Europe with respect to the gold waiting game.  Though New York gold clings tightly to a COMEX $1,623 per ounce price today as I write this report, much of the underlying support for that price has switched back from Fed Q3 uncertainty here in the US to the fiscal agonies of the Eurozone.  Read more...

Why Gold Remains a Sound Investment In 2012

Sunday, 24 June 2012
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“Paper is poverty,… it is only the ghost of money, and not money itself.”

Fascinating quote, isn’t it? It’s a statement that could easily have been made by George Soros, Ron Paul or even Alan Greenspan -- gold aficionados all of them. But this particular quote hails from a much earlier source. It happens to be taken from a letter Thomas Jefferson wrote in 1788 to Colonel Edward Carrington– a statesman and, at one time, mayor of Richmond, Virginia.

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Here’s an old riddle bandied about by economists: how do you teach an Economics 101 course to a parrot?  We won’t be coy and force you to play a guessing game for too long.  So here’s the quick answer:  teach the parrot to say “supply and demand.” 

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“So what is the best way to decide whether to buy or sell? For me, the day my wife stops buying gold, that’s the end of the market.  There are no signs of this happening just yet.”

-- Jeremy Charles, Global Head of Precious Metals, HSBC

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Underestimating Gold's Long-Term Value

Sunday, 01 July 2012
Published in From The CEO
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In our last commentary, we stressed that while a single economic event might cause a spike up or a short-term sag in the gold price, it can’t derail its long-term potential for a much higher price.  The optimistic events in the last day of the European Summit, though they infused gold with a $47.00(USD) quick move up in price, did little to change our thinking about focusing on individual events. 

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Continued Difficulty in Europe

Wednesday, 04 July 2012
Published in From The CEO
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Despite all the pomp and circumstance about the European Central Bank taking action to effect a cure for Europe’s financial woes, what we’re witnessing now is strictly a bandaid approach at best.  It’s almost impossible for a decision by one individual, no matter how high up or influential, to change the direction of the financial markets once they decide to have their own way.  So when the euro showed immediate evidence of strength when European

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Is Silver A Sleeper?

Thursday, 05 July 2012
Published in From The CEO
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Gold and silver, like other commodities, have an intrinsic value, which is not arbitrary, but is dependent on their scarcity, the quantity of labor bestowed in procuring them, and the value of the capital employed in the mines which produce them.

--David Ricardo, Economist

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What To Do When Gold Defies Expectations

Sunday, 08 July 2012
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You were certain things would be OK.  You had watched the market for a while – monitored the technicals, the fundamentals and all the economic indicators. You even heeded the pundits you regularly trusted.  Then you made your move:  you bought gold … and wham!  As soon as you did, the market went against you.

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